Written by Rafael Reyes Wednesday, 14 May 2014 14:38

“Experience Electric” Campaign Aims to Spark Electric Vehicle Adoption

PRESS RELEASE

May 13, 2014, 9:01 p.m. EDT

“Experience Electric” Campaign Aims to Spark Electric Vehicle Adoption

New Initiative Puts Bay Area Residents in Electric Vehicle Driver Seat

 

 

 

 

 

SAN FRANCISCO, May 13, 2014 (BUSINESS WIRE) -- The Metropolitan Transportation Commission (MTC), the Bay Area Air Quality Management District and a consortium of electric vehicle organizations today launched a new electric vehicle awareness campaign: “Experience Electric — The Better Ride.” The regional initiative is designed to spur electric vehicle adoption by offering thousands of free test drives at dozens of public venues and workplaces throughout the nine-county Bay Area.

Beginning with the first public test drive on Saturday, May 17 from 10 a.m. to 4 p.m. at the Marina Green in San Francisco and continuing for the next several months, the Experience Electric campaign will feature the latest electric vehicles (EVs) from a variety of manufacturers, including Tesla, BMW, FIAT, Ford, General Motors, KIA Motors and Nissan. The campaign’s goal is to accelerate EV adoption through purchase, leasing and car-sharing programs.

“Increasing the use of EVs is a great way to help the Bay Area improve air quality and meet its state targets for reducing greenhouse gas emissions,” said Orinda City Councilmember and MTC Chair Amy Rein Worth. “It’s one thing to say that drivers can fuel an EV for only about 20 percent of the cost of a gasoline-powered car, or that EVs can cut the typical driver’s operating and maintenance costs by $1,200 a year. But these are just numbers until people experience for themselves how much fun to drive these cars are. Add in other benefits like access to freeway carpool lanes, and when you put it all together, EVs really are the coolest option on the road today.”

“There are more all-electric vehicles in the Bay Area than any other region in the state,” added Berkeley Mayor Tom Bates, who also serves as an MTC Commissioner and Air District Director, and co-chairs the Bay Area EV Strategic Council. “The Bay Area accounts for about 20 percent of California’s population but 40 percent of the state’s EVs. We want to build on this leadership and make the Bay Area the EV capital of the nation. The way to do it is to get drivers to actually experience an EV in a fun, zero-pressure setting.”

Noting that the Bay Area EV Strategic Council aims to boost the number of EVs in the region to 100,000 or more, Bates said, “We’re confident consumers will go electric when they actually try the vehicles and hear from friends who have tried them. EVs offer a fabulously smooth ride and are wonderfully quiet – in addition to the terrific fuel savings and environmental benefits.”

On the California power grid, EVs are more than 75 percent cleaner than the average gasoline-powered vehicle after counting emissions from power plants. For drivers who have solar-generated power at home or other “green” power options, driving an EV can be nearly carbon-free.

MTC, in partnership with the Air District, led the development of the Experience Electric strategy in collaboration with the Bay Area EV Strategic Council. MTC then selected the California Center for Sustainable Energy, Plug In America and Charge Across Town to conduct the year-long media and consumer campaign, which aims to make extensive use of social media and word-of-mouth marketing as well as traditional advertising and media relations.

In addition to the May 17 event in San Francisco, the Experience Electric campaign will conduct similar ride-and-drive opportunities throughout the Bay Area.

MTC is the transportation planning, coordinating and financing agency for the nine-county San Francisco Bay Area, and operates the region’s 511 traveler information system. The Bay Area Air Quality Management District is the regional agency chartered with protecting air quality in the Bay Area.

The Bay Area EV Strategic Council is an executive forum created to establish the Bay Area as the EV Capital of the nation and to promote the mass adoption of EVs. The California Center for Sustainable Energy (CCSE) is an independent nonprofit organization that accelerates the transition to a sustainable world powered by clean energy. CCSE helps consumers, businesses, governments and others adopt energy efficiency, renewable energy and clean transportation technologies.

Plug In America is the leading voice in the United States promoting consumer adoption of EVs. The San Francisco-based nonprofit promotes policy at the local, state and federal levels, provides a range of expert assistance related to the widespread adoption of electric vehicles, and conducts leading-edge consumer outreach and awareness — through individual events and aggressive use of online campaigns — to connect prospective drivers to new electric vehicles now available.

San Francisco-based Charge Across Town works in collaboration with Bay Area city governments, local businesses and the EV community to connect people to electric transportation, promote the adoption of EVs and e-mobility solutions, and help reduce carbon emissions in California.

Note to editors: Reporters and editors interested in learning more about EVs are encouraged to visit www.energycenter.org/ExperienceElectric . Media and consumers alike are invited to join the conversation online, and to get real-time updates about ride-and-drive events in their communities by visiting the Experience Electric campaign’s Facebook page at www.facebook.com/TheBetterRide or by visiting the campaign’s Twitter or Instagram accounts.

SOURCE: Metropolitan Transportation Commission

MTC
John Goodwin, 510-817-5862

 

Written by Rafael Reyes Friday, 18 April 2014 21:36

Bike Sharing Program Plans to Roll Into The East Bay

A Bay Area bike share program that began last summer in San Jose and San Francisco is planning its first expansion into the East Bay communities of Oakland, Berkeley and Emeryville. The debut could be as early as late 2015 for the bright blue bicycles, which can be checked out for free rides of up to 30 minutes at a time. To start the East Bay bike service, commission planners recommend adding 60 bike stations and 750 bikes in some 8.5 square miles of the three cities. View the Full Article.

 
 

Written by Rafael Reyes Thursday, 17 April 2014 17:34

BACC ED Appointed to San Mateo Sustainability Commission

The Bay Area Climate Collaborative's Executive Director Rafael Reyes was appointed this week to the City of San Mateo's newly established Sustainability Commission.  The commission will advise Council on policies related to sustainability and establish forums for public outreach and education to the San Mateo community.

Rafael previously served on the City's Sustainable Initiatives Committee in 2007-2008 which developed the City's climate action plan. The plan included the development and implementation of one of the leading green building standards in the nation for a city of its size requiring LEED Silver for new commercial buildings, 75 points Green Points Rated on new residential, and standards for major upgrades.

 

 

 

 
 

Written by Alison Erlenbach Wednesday, 02 April 2014 23:07

City of Berkeley Advances Citywide LED Streetlight Upgrade with Support from BACC

The City of Berkeley progresses on a streetlight retrofit project with support from the Bay Area Climate Collaborative’s Next Generation Streetlight Initiative and the California Lighting and Technology Center at the University of California, Davis. Converting all streetlights citywide will result in significant reductions in Berkeley’s greenhouse gas emissions.

 

SAN JOSE, C.A., April 2, 2014 – Yesterday Berkeley's city council approved a contract to convert approximately 8,000 city streetlights to LED by the end of 2014. Streetlights currently account for approximately 1,000 metric tons of CO2 output annually or about 13% of the city’s total emissions. An LED conversion is projected to cut emissions from streetlights by half, and will directly support Berkeley’s ambitious Climate Action Plan goal of reducing greenhouse gas emissions locally by 33% between the years 2000 and 2020 and 80% by 2050.

 

With the energy savings achieved by from streetlight conversions, Berkeley is expected to save nearly $400,000 annually, in addition to PG&E rebates estimated at a total of $650,000. San Francisco-based Tanko Lighting was selected as the winning vendor for the project valued at $2,921,064. The city will use a $3 million 1% interest energy efficiency loan from the California Energy Commission to fund the project, which will be paid back over 10 years through the savings generated from installing LED streetlights from vendors including Leotek, Sensity, Holophane and others.

 

According to Phillip Harrington, Berkeley’s Deputy Public Works Director, “Upgrading to more energy efficient lights moves us closer to achieving our ambitious sustainability goals and helps us to continue reducing City government’s day-to-day costs and to improve our overall operational efficiency. We would like to thank the Bay Area Climate Collaborative, California Energy Commission and the California Lighting and Technology Center for their support in getting this project to design and construction.”

 

The Bay Area Climate Collaborative (BACC) and the California Lighting Technology Center supported the City of Berkeley’s streetlight conversion through BACC’s Next Generation Streetlight Initiative and with support from the California Energy Commission’s Public Interest Energy Research (PIER) program. Activities included cost-benefit analyses, technical assistance, specification development, and guidance on best practices for street lighting.

 

Rafael Reyes, Executive Director of the BACC stated, “LED streetlight upgrades presents an opportunity for cities to realize significant emissions, energy and cost savings while providing improved lighting. These upgrades provide a major advance for achieving emissions reduction goals. Cities across the Bay Area and elsewhere in the country are switching over to LED streetlights to take advantage of the many benefits from this technology.”

 

About the Bay Area Climate Collaborative

The Bay Area Climate Collaborative (BACC) is a public-private initiative accelerating the clean energy economy. Major partners include Bank of America, Pacific Gas and Electric Company, Environmental Defense Fund, and local governments representing over 70 percent of the Bay Area population. The BACC is driving innovation for electric vehicles, energy efficiency, residential upgrades, and distributed renewables. The BACC's Next Generation Streetlight Initiative provides leading-edge education, resources and guidance to local governments to accelerate the move to solid-state lighting (LED). Tools and resources that are available online, such as the Next Generation Streetlight Guide, provide details on benefits, financing strategies, deployment options, and more for local governments. The overarching goal of the initiative is to catalyze the conversion of 200,000 streetlights in the Bay Area and deliver $50 million in cost savings and 100,000 metric tons of CO2 avoidance over five years. For more information on the BACC, please visit: http://www.baclimate.org/.

 

About CLTC

The California Lighting Technology Center (CLTC) is a not-for-profit research, development and demonstration facility dedicated to advancing energy-efficient lighting and daylighting technologies. Established in 2003 as part of the Department of Design, under the College of Letters and Science at UC Davis, CLTC conducts prototype testing, technology demonstrations and case studies of emerging lighting technologies. The center also provides information, training and resources through its education and outreach programs. http://cltc.ucdavis.edu.

 

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Written by Alison Erlenbach Tuesday, 25 March 2014 18:10

Green Parking Council San Francisco Innovation Salon

 

On the evening of March 26th a panel of industry leaders will gather to discuss the integration of asset efficiency, EV fueling, high-performance lighting, and policies that encourage sustainability in parking. Leaders in technology, real estate, and the parking industry will discuss how high performance parking facilities contribute to the greening of the Bay Area’s transportation. Come join the conversation at the iconic Bently Reserve in San Francisco's Financial District. To learn more and register visit the Green Parking Council Eventbrite page. Green Parking Council San Francisco Innovation Salon 5:30 – 8:30 pm at The Bently Reserve, 3/26/14 Free Registration at gpcsalon.eventbrite.com

 

About the Bay Area Climate Collaborative

The Bay Area Climate Collaborative (BACC) is a public-private initiative accelerating the clean energy economy. Major partners include Bank of America, Pacific Gas & Electric, Environmental Defense Fund and local governments representing over 70 percent of the Bay Area population. BACC's Next Generation Streetlight Initiative provides leading-edge education, resources and guidance to local governments to accelerate the move to solid-state lighting (LED). Tools and resources that are available online, such as the Next Generation Streetlight Guide, provide details on benefits, financing strategies, deployment options and more for local governments. The overarching goal is to catalyze the conversion of 200,000 streetlights in the Bay Area to deliver $50 million in cost savings and cut 100,000 metric tons of CO2 emissions over 5 years. For more information, please visit: www.baclimate.org.

 

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